Mashable (a leader in social media tips and news, I recommend you bookmark it) ran a great article today stressing the importance of online brand building for students. “A well-rounded web presence” is now an essential part of being noticed in today’s job market.
While you have a lot to juggle with PT school itself, investing some time online now will have a big payoff later on. Here are some key takeaways and tips any PT student should be able to master, no matter how hectic their schedule.
See How Employers See You
After perusing your resume and cover letter, the first thing a employer is going to do is Google you. The first page of a Google search is your online first impression, so you clearly want this to reflect well on you. When was the last time your Googled yourself? What comes up?
As the article points out, the worst thing an employer can see is something negative. On the other side of the coin, having nothing at all display doesn’t help you either. The good news is both of these issues can be solved at the same time.
Google’s algorithms favor authentic, dynamic content over much else. Blogging and social media platforms are big players in boosting your search rankings, often showing up in your first few results. By establishing yourself on major sites, you are not only working to flesh out your search results but creating content that will “push down” any undesired results.