At the conclusion of each calendar year, people make ‘New Years Resolutions’ in anticipation of the new year. While typically these resolutions are based on self-improvement goals, the new year is a good time to reflect upon your practice’s progress over the past year and plan how you want your business to develop in 2013.
1. Engage in social media
Social media is the easiest way to make your mark online. This year, make it a goal to utilize the big three social media tools; LinkedIn, Facebook, and Twitter on a consistent basis.
2. Facebook. Make a Facebook page for your clinic, continually update it, and encourage your patients to like it.
3. Get on Twitter. Create an account and follow other physical therapy related accounts. Stay up to date on the latest industry news, enter into conversations with other therapists, practices, etc. and create, discover and share your ideas with others.
4. Update your LinkedIn. Create an account for your clinic and join physical therapy related groups, connect with other practitioners, participate in discussions and establish your credibility as a practitioner.
5. Blog. This year, make it a goal to enter the blogosphere and share what you know through a blog. There is no point in being skilled in your profession if you people don’t know about your skills. For physical therapists, blogging is a great way to promote your clinical expertise and increase the overall awareness of your practice. For your patients, your blog can answer any questions they may have about their diagnosis, help explain the treatment plans, and explain the rehabilitation process in greater detail through introducing video posts or detailed content. Blogging will allow you to reach a wider audience and improve your online visibility, thus improving your reputation as a physical therapist.
In “My PT Story” posts, members of our staff share how their lives and the lives of those close to them have been impacted by physical therapy. Our goal is to further communicate PT’s value to other healthcare providers, patients, friends, and family to help raise awareness and elevate the profession. We believe you don’t have to be a PT to Promote PT!
When I started working at Therapydia, I thought I knew the value of Physical Therapy. Back in high school I suffered a nagging rotator cuff injury and eventual surgery that forced me to miss my junior year on the state tennis tournament circuit. At the time, my only dream in life was to become a college tennis player, and now I was missing the most important recruiting season. Obviously, I thought my life was over. But over the months I spent in rehabilitation I gained a great deal of respect for my physical therapists. Plus my visits were brightened by that cute PT assistant – he dutifully kept me company during my ten minutes on the “shoulder bike” and was such a big step above all the boys in my high school.
But I didn’t truly realize the value of therapy until much more recently. My husband and I have become friends with an older woman in our neighborhood named Barbara, who unfortunately is homebound due to suffering a stroke. When we first met her, she could barely even walk around her apartment without a cane, much less make the long trip to her front door and down the stairs to the street. So she spent her days alone in her tiny apartment. Sometimes when we would visit we would take her for a walk in her wheelchair and she would confess that she hadn’t been outside, or even had a visitor, in two weeks.
Professional athletes play sports for a living and strive to achieve top standing in their field through years of training. Professional athletes are people with natural talent, stamina, and competitive drive. They have excellent reflexes and coordination and are well disciplined when it comes to rigorous practice and training. Professional athletes must keep their bodies in excellent condition. Continue reading →