There has been a bit of hubbub in the social media world after a study on professional usage of social media was published by small business community, Mantra last week. Looking at 1,200 of their users, Mantra has concluded that while small businesses are beginning to spend more time using social media, they still don’t see enough value to dedicate exclusive resources to it, with 61% of those surveyed saying they see no return on investment from their social media efforts.
Clearly, if your passion (and career) center around social media marketing and use, studies like this are not things you want circulating the Internet. Social media marketer and blogger, Mark Schaffer, issued a response to Mantra’s report, citing a narrow sample group among its issues. Looking beyond this particular study, the value of social media is called into question quite often. Yes, the effect of social media outreach can be difficult to see, but it is certainly there. Which begs the question, how do you define and measure the value of social media?
Have you ever felt like the order of posts on your Facebook News Feed follow no rhyme nor reason? Perhaps you’ve been perplexed that older posts were surfacing at the top of your feed. Have you questioned how that close friend could possibly be able to post that often? As explained in a very helpful infographic from beta social media publishing tool, PostRocket, the Facebook News Feed actually follows some complex rules.
While the weather may not be cooperating yet, Spring has officially sprung. As we begin to dust off the winter blues and re-energize, it’s time to refocus on promoting PT. Start your Spring cleaning by supporting some of the many initiatives working their way through legislation and the PT community. Continue reading
Photo credit: The New Yorker
The Internet has been buzzing this week about Google’s announcement that it will retire Google Reader in July along with a number of other products. Many of the products getting the axe make sense (Google Building Maker, Google Cloud Connect) as under utilized offerings that the company would want to pull investment away from. However, as anyone who spends a lot of time digging through online content knows, and outcry online proves, Google Reader is a valuable tool for a lot of people. Why pull the plug then? In a social media saturated world, Google has declared the RSS dead.
Last night, Dr. Jarod Carter, DPT and Christopher Johnson, PT were live on PT TV answering your questions about running a cash-based Physical Therapy practice. Watch the full episode here and find the materials they referenced below.
Last night I attended a talk on trust between a panel of founders and designers from the startup websites AirBnB, Getaround, Facebook, Lyft and Postmates. Each one of these companies offer a product or service that require a large level of trust from users, like renting your house or car to a stranger online. Needless to say, these companies have spent extensive amounts of time working to gain confidence from their customers, some going as far as working to pass legislation to make their service safer.
Establishing trust from customers is an obstacle in many industries, Physical Therapy included. Attending a therapy session is a fairly intimate act, both physically and mentally for patients. Bedside manner, of course, plays a crucial roll in making a client feel comfortable. However, another important part of the equation is the patient’s trust in a PT’s ability to help heal them.
Today we launched our inaugural PT Blog awards, the first ever award contest for Physical Therapy bloggers! The awards are meant to reward and recognize exceptional bloggers and to promote online content creation in the field of Physical Therapy.
We will begin collecting nominations starting on Tuesday January 23, 2013 until February 1, 2013. On February 1, nominations will be gathered and official ballots released! Users may vote for their favorites until Sunday February 24 when, in the spirit of the Academy Awards, winners will be announced on a live PT TV webcast. Winners will receive their very own iPad mini to help keep them on the cutting edge of blogging and social media technology.
Photo credit: Roy Lichtenstein
The social media world was abuzz last week when Facebook founder Mark Zuckerberg’s sister Randi (former head of marketing for the company) mistakenly posted a family photo to her entire Facebook following rather then just select friends. She was not aware this had happened until the photo was Tweeted publicly by one of her followers. Ms. Zuckerberg was none too happy and a Twitter scuffle about social media etiquette ensued.
Since the photo was not intended for public viewing, I won’t post it to avoid further propagation. You can view both the photo and Tweets here, however (kudos to Mark for keeping the signature hoodie on even at Christmas dinner). Both parties deleted the photo and Tweets, however many news outlets and websites captured them prior. While Randi is a person of interest in the tech world, this just goes to show that things posted online never really go away, even if you delete them.
I was scanning the new releases on a recent trip to my local library when something caught my eye, a book titled Everything I Know About Business I Learned from the Grateful Dead. Despite living just outside of San Francisco and having read countless business and marketing books branded to stand out from the crowd, this seemed like a strange concept. There are many associations one makes when thinking about the Dead, but business savvy isn’t exactly one of them. Upon further examination it turns out I was wrong to judge a book by its (Tie-Dyed) cover.
Rock bands don’t typically join the ranks of great entrepreneurs. However, a group of passionate people coming together to create something despite uncertainty about its success is as close to the definition as you can get. The Dead were no exception, not concerned with making money but rather wanting to play music. From keeping resources in-house to “strategic improvisation”, the book outlines a number of business lessons that can be learned from this seemingly unlikely source. Most importantly though, it made me think about PTs and collaboration.