The 2014 PT Blog Awards are here! Nominations officially opened today, April 7, 2014, until April 13, 2014. We will tally the community’s top 5 nominees in each category for final voting on April 14, 2014. The final winners will be announced on May 1, 2014 in a live PT TV webcast. The winner of each category will receive an iPad mini to help them continue to blog and advance their practice from the clinic or in the field!
The awards are meant to reward and recognize exceptional bloggers and to promote online content creation in the field of Physical Therapy. The categories of PT Blog Awards are as follows:
As a company dedicated to physical therapy, it’s no surprise that the Therapydia team is an active crew. While we have the typical schedules to be expected at a busy start-up, we make sure to get out of the office as a team at least once a month to get some fresh air or try a new wellness activity. Given that our headquarters are in Mill Valley, California, we don’t have to travel far. This month we explored our backyard, Mount Tamalpais. After a rigorous hike, we stopped at the historic West Point Inn for some hydration, a game of horseshoes and an out of this world view!
While the weather may not be cooperating yet, Spring has officially sprung. As we begin to dust off the winter blues and re-energize, it’s time to refocus on promoting PT. Start your Spring cleaning by supporting some of the many initiatives working their way through legislation and the PT community. Continue reading →
Last night I attended a talk on trust between a panel of founders and designers from the startup websites AirBnB, Getaround, Facebook, Lyft and Postmates. Each one of these companies offer a product or service that require a large level of trust from users, like renting your house or car to a stranger online. Needless to say, these companies have spent extensive amounts of time working to gain confidence from their customers, some going as far as working to pass legislation to make their service safer.
Establishing trust from customers is an obstacle in many industries, Physical Therapy included. Attending a therapy session is a fairly intimate act, both physically and mentally for patients. Bedside manner, of course, plays a crucial roll in making a client feel comfortable. However, another important part of the equation is the patient’s trust in a PT’s ability to help heal them.
Today we launched our inaugural PT Blog awards, the first ever award contest for Physical Therapy bloggers! The awards are meant to reward and recognize exceptional bloggers and to promote online content creation in the field of Physical Therapy.
We will begin collecting nominations starting on Tuesday January 23, 2013 until February 1, 2013. On February 1, nominations will be gathered and official ballots released! Users may vote for their favorites until Sunday February 24 when, in the spirit of the Academy Awards, winners will be announced on a live PT TV webcast. Winners will receive their very own iPad mini to help keep them on the cutting edge of blogging and social media technology.
At the conclusion of each calendar year, people make ‘New Years Resolutions’ in anticipation of the new year. While typically these resolutions are based on self-improvement goals, the new year is a good time to reflect upon your practice’s progress over the past year and plan how you want your business to develop in 2013.
1. Engage in social media
Social media is the easiest way to make your mark online. This year, make it a goal to utilize the big three social media tools; LinkedIn, Facebook, and Twitter on a consistent basis.
2. Facebook. Make a Facebook page for your clinic, continually update it, and encourage your patients to like it.
3. Get on Twitter. Create an account and follow other physical therapy related accounts. Stay up to date on the latest industry news, enter into conversations with other therapists, practices, etc. and create, discover and share your ideas with others.
4. Update your LinkedIn. Create an account for your clinic and join physical therapy related groups, connect with other practitioners, participate in discussions and establish your credibility as a practitioner.
5. Blog. This year, make it a goal to enter the blogosphere and share what you know through a blog. There is no point in being skilled in your profession if you people don’t know about your skills. For physical therapists, blogging is a great way to promote your clinical expertise and increase the overall awareness of your practice. For your patients, your blog can answer any questions they may have about their diagnosis, help explain the treatment plans, and explain the rehabilitation process in greater detail through introducing video posts or detailed content. Blogging will allow you to reach a wider audience and improve your online visibility, thus improving your reputation as a physical therapist.
As another new year approaches, we all reflect on the last year and plan for the next. Twenty-twelve was a big year for Therapydia, growing from just an idea to where we are today. We’ve learned a lot along the way, met some terrific people and have been inspired by the amazingly dedicated and passionate members of the PT community. We are very thankful for all of you who helped us get here! We have much more growth planned in 2013, from new PT TV to expanding educational resources (and a few surprises) and hope you’ll come along for the ride.
Social media has done wonders to bring people together over the past few years, and it’s only bound to get better in 2013. Whatever your resolutions may be, embracing social media can aid in a number of ways. That said, we wish you a successful, prosperous, and social 2013!