The Internet has been buzzing this week about Google’s announcement that it will retire Google Reader in July along with a number of other products. Many of the products getting the axe make sense (Google Building Maker, Google Cloud Connect) as under utilized offerings that the company would want to pull investment away from. However, as anyone who spends a lot of time digging through online content knows, and outcry online proves, Google Reader is a valuable tool for a lot of people. Why pull the plug then? In a social media saturated world, Google has declared the RSS dead.
Last night, Dr. Jarod Carter, DPT and Christopher Johnson, PT were live on PT TV answering your questions about running a cash-based Physical Therapy practice. Watch the full episode here and find the materials they referenced below.
- Dr. Jarod Carter, A Complete Guide to Cash-Based Physical Therapy: http://www.drjarodcarter.com/
- Christopher Johnson PT: http://chrisjohnsonpt.com/
- Gary Vaynderchuck, Inc. 500 keynote speech: http://youtu.be/lcqCAqZtedI
- HootSuite social media management dashboard: http://hootsuite.com/
- Texas Physical Therapy Association: http://www.tpta.org/
- To find out more information about Direct Access legislation in your state, please visit the website of your local chapter of the APTA.
Last night I attended a talk on trust between a panel of founders and designers from the startup websites AirBnB, Getaround, Facebook, Lyft and Postmates. Each one of these companies offer a product or service that require a large level of trust from users, like renting your house or car to a stranger online. Needless to say, these companies have spent extensive amounts of time working to gain confidence from their customers, some going as far as working to pass legislation to make their service safer.
Establishing trust from customers is an obstacle in many industries, Physical Therapy included. Attending a therapy session is a fairly intimate act, both physically and mentally for patients. Bedside manner, of course, plays a crucial roll in making a client feel comfortable. However, another important part of the equation is the patient’s trust in a PT’s ability to help heal them.
Today we launched our inaugural PT Blog awards, the first ever award contest for Physical Therapy bloggers! The awards are meant to reward and recognize exceptional bloggers and to promote online content creation in the field of Physical Therapy.
We will begin collecting nominations starting on Tuesday January 23, 2013 until February 1, 2013. On February 1, nominations will be gathered and official ballots released! Users may vote for their favorites until Sunday February 24 when, in the spirit of the Academy Awards, winners will be announced on a live PT TV webcast. Winners will receive their very own iPad mini to help keep them on the cutting edge of blogging and social media technology.
At the conclusion of each calendar year, people make ‘New Years Resolutions’ in anticipation of the new year. While typically these resolutions are based on self-improvement goals, the new year is a good time to reflect upon your practice’s progress over the past year and plan how you want your business to develop in 2013.
1. Engage in social media
Social media is the easiest way to make your mark online. This year, make it a goal to utilize the big three social media tools; LinkedIn, Facebook, and Twitter on a consistent basis.
2. Facebook. Make a Facebook page for your clinic, continually update it, and encourage your patients to like it.
3. Get on Twitter. Create an account and follow other physical therapy related accounts. Stay up to date on the latest industry news, enter into conversations with other therapists, practices, etc. and create, discover and share your ideas with others.
4. Update your LinkedIn. Create an account for your clinic and join physical therapy related groups, connect with other practitioners, participate in discussions and establish your credibility as a practitioner.
5. Blog. This year, make it a goal to enter the blogosphere and share what you know through a blog. There is no point in being skilled in your profession if you people don’t know about your skills. For physical therapists, blogging is a great way to promote your clinical expertise and increase the overall awareness of your practice. For your patients, your blog can answer any questions they may have about their diagnosis, help explain the treatment plans, and explain the rehabilitation process in greater detail through introducing video posts or detailed content. Blogging will allow you to reach a wider audience and improve your online visibility, thus improving your reputation as a physical therapist.
As another new year approaches, we all reflect on the last year and plan for the next. Twenty-twelve was a big year for Therapydia, growing from just an idea to where we are today. We’ve learned a lot along the way, met some terrific people and have been inspired by the amazingly dedicated and passionate members of the PT community. We are very thankful for all of you who helped us get here! We have much more growth planned in 2013, from new PT TV to expanding educational resources (and a few surprises) and hope you’ll come along for the ride.
Social media has done wonders to bring people together over the past few years, and it’s only bound to get better in 2013. Whatever your resolutions may be, embracing social media can aid in a number of ways. That said, we wish you a successful, prosperous, and social 2013!
Happy New Year,
The social media world was abuzz last week when Facebook founder Mark Zuckerberg’s sister Randi (former head of marketing for the company) mistakenly posted a family photo to her entire Facebook following rather then just select friends. She was not aware this had happened until the photo was Tweeted publicly by one of her followers. Ms. Zuckerberg was none too happy and a Twitter scuffle about social media etiquette ensued.
Since the photo was not intended for public viewing, I won’t post it to avoid further propagation. You can view both the photo and Tweets here, however (kudos to Mark for keeping the signature hoodie on even at Christmas dinner). Both parties deleted the photo and Tweets, however many news outlets and websites captured them prior. While Randi is a person of interest in the tech world, this just goes to show that things posted online never really go away, even if you delete them.
I was scanning the new releases on a recent trip to my local library when something caught my eye, a book titled Everything I Know About Business I Learned from the Grateful Dead. Despite living just outside of San Francisco and having read countless business and marketing books branded to stand out from the crowd, this seemed like a strange concept. There are many associations one makes when thinking about the Dead, but business savvy isn’t exactly one of them. Upon further examination it turns out I was wrong to judge a book by its (Tie-Dyed) cover.
Rock bands don’t typically join the ranks of great entrepreneurs. However, a group of passionate people coming together to create something despite uncertainty about its success is as close to the definition as you can get. The Dead were no exception, not concerned with making money but rather wanting to play music. From keeping resources in-house to “strategic improvisation”, the book outlines a number of business lessons that can be learned from this seemingly unlikely source. Most importantly though, it made me think about PTs and collaboration.
Episode 6 of PT TV will be live Wednesday December 12 at 6:00 PST / 9:00 EST. The discussion will be about the future of Manual Physical Therapy with Joe Brence, Barrett Dorko, Timothy Flynn and John Ware. The practice of Manual Therapy is in the midst of an evolution from an authority-based to an evidence-informed paradigm. Our participants will discuss the growing pains, future and direction of the field.
Think of the last new patient you treated- how did they find you? Chances are they probably searched for your services online. As practice management guru Dennis Bush points out in our PT TV episode on referrals, the majority of younger patients, who often do not have a primary care physician, are turning online to find healthcare providers. Even those patients who are referred by a doctor will do a quick Google search to size up their suggestion. And informed patients in direct access states are skipping the prescription all together and searching directly for you.
Needles to say social media has become a very important aspect of a successful PT career and practice. Social media platforms are increasingly powerful networking tools, giving you a tremendous opportunity to build your practice, source new patients, score your dream job and manage your online reputation. Here are some tips to help you boost your visibility and build brand and credibility
Be Alert. Be Proactive.
Ignorance isn’t bliss for PTs online. It is critical to pay attention to and improve how you are being represented online. Even if you are not very active on social media sites, content about you and your practice is likely on the internet. You can protect your reputation by ensuring that patients and doctors who search for you find good information rather than negative reviews and comments. Here’s how to get started: