At the conclusion of each calendar year, people make ‘New Years Resolutions’ in anticipation of the new year. While typically these resolutions are based on self-improvement goals, the new year is a good time to reflect upon your practice’s progress over the past year and plan how you want your business to develop in 2013.
1. Engage in social media
Social media is the easiest way to make your mark online. This year, make it a goal to utilize the big three social media tools; LinkedIn, Facebook, and Twitter on a consistent basis.
2. Facebook. Make a Facebook page for your clinic, continually update it, and encourage your patients to like it.
3. Get on Twitter. Create an account and follow other physical therapy related accounts. Stay up to date on the latest industry news, enter into conversations with other therapists, practices, etc. and create, discover and share your ideas with others.
4. Update your LinkedIn. Create an account for your clinic and join physical therapy related groups, connect with other practitioners, participate in discussions and establish your credibility as a practitioner.
5. Blog. This year, make it a goal to enter the blogosphere and share what you know through a blog. There is no point in being skilled in your profession if you people don’t know about your skills. For physical therapists, blogging is a great way to promote your clinical expertise and increase the overall awareness of your practice. For your patients, your blog can answer any questions they may have about their diagnosis, help explain the treatment plans, and explain the rehabilitation process in greater detail through introducing video posts or detailed content. Blogging will allow you to reach a wider audience and improve your online visibility, thus improving your reputation as a physical therapist.