Start Your Spring Cleaning by Promoting PT

Posted on March 27, 2013 by Alex Scioli

While the weather may not be cooperating yet, Spring has officially sprung. As we begin to dust off the winter blues and re-energize, it’s time to refocus on promoting PT. Start your Spring cleaning by supporting some of the many initiatives working their way through legislation and the PT community. Continue reading →

PT TV Episode 10: Cash-Based Physical Therapy

Posted on February 28, 2013 by Alex Scioli

Last night, Dr. Jarod Carter, DPT and Christopher Johnson, PT were live on PT TV answering your questions about running a cash-based Physical Therapy practice. Watch the full episode here and find the materials they referenced below.

Dr. Jarod Carter, A Complete Guide to Cash-Based Physical Therapy: http://www.drjarodcarter.com/
Christopher Johnson PT: http://chrisjohnsonpt.com/
Gary Vaynderchuck, Inc. 500 keynote speech: http://youtu.be/lcqCAqZtedI
HootSuite social media management dashboard: http://hootsuite.com/
Texas Physical Therapy Association: http://www.tpta.org/
To find out more information about Direct Access legislation in your state, please visit the website of your local chapter of the APTA.

Trust Me, I’m an Expert

Posted on February 12, 2013 by Alex Scioli

Last night I attended a talk on trust between a panel of founders and designers from the startup websites AirBnB, Getaround, Facebook, Lyft and Postmates. Each one of these companies offer a product or service that require a large level of trust from users, like renting your house or car to a stranger online. Needless to say, these companies have spent extensive amounts of time working to gain confidence from their customers, some going as far as working to pass legislation to make their service safer.

Establishing trust from customers is an obstacle in many industries, Physical Therapy included. Attending a therapy session is a fairly intimate act, both physically and mentally for patients. Bedside manner, of course, plays a crucial roll in making a client feel comfortable. However, another important part of the equation is the patient’s trust in a PT’s ability to help heal them.

Continue reading →

5 New Years Resolutions for Physical Therapists

Posted on January 2, 2013 by admin

5 New Years Resolutions for Physical Therapists

At the conclusion of each calendar year, people make ‘New Years Resolutions’ in anticipation of the new year. While typically these resolutions are based on self-improvement goals, the new year is a good time to reflect upon your practice’s progress over the past year and plan how you want your business to develop in 2013.

1. Engage in social media
Social media is the easiest way to make your mark online. This year, make it a goal to utilize the big three social media tools; LinkedIn, Facebook, and Twitter on a consistent basis.

2. Facebook. Make a Facebook page for your clinic, continually update it, and encourage your patients to like it.

3. Get on Twitter. Create an account and follow other physical therapy related accounts. Stay up to date on the latest industry news, enter into conversations with other therapists, practices, etc. and create, discover and share your ideas with others.

4. Update your LinkedIn. Create an account for your clinic and join physical therapy related groups, connect with other practitioners, participate in discussions and establish your credibility as a practitioner.

5. Blog. This year, make it a goal to enter the blogosphere and share what you know through a blog. There is no point in being skilled in your profession if you people don’t know about your skills. For physical therapists, blogging is a great way to promote your clinical expertise and increase the overall awareness of your practice. For your patients, your blog can answer any questions they may have about their diagnosis, help explain the treatment plans, and explain the rehabilitation process in greater detail through introducing video posts or detailed content. Blogging will allow you to reach a wider audience and improve your online visibility, thus improving your reputation as a physical therapist.

Happy New Year!

Posted on December 31, 2012 by Alex Scioli

As another new year approaches, we all reflect on the last year and plan for the next. Twenty-twelve was a big year for Therapydia, growing from just an idea to where we are today. We’ve learned a lot along the way, met some terrific people and have been inspired by the amazingly dedicated and passionate members of the PT community. We are very thankful for all of you who helped us get here! We have much more growth planned in 2013, from new PT TV to expanding educational resources (and a few surprises) and hope you’ll come along for the ride.

Social media has done wonders to bring people together over the past few years, and it’s only bound to get better in 2013. Whatever your resolutions may be, embracing social media can aid in a number of ways. That said, we wish you a successful, prosperous, and social 2013!

Happy New Year,

Team Therapydia