This post was contributed by our friends at WebPT to help you jump start your marketing efforts during National Physical Therapy Month.
Typically when discussing electronic medical record (EMR) systems, people bring up the benefits of digital documentation: it’s easier, faster, and more organized, plus it looks better than the traditional pen-and-paper method. But that’s only the beginning of the great EMR discussion. The right EMR solution provides so much more than a just means of documenting effectively and efficiently. It can also help you market your practice. Here’s how:
According to the APTA’s Marketing to Health Care Professionals guide, 94% of consumers go directly to their primary care provider for pain or mobility concerns. Those providers—hopefully—then refer those patients to rehab therapists, which means referrals play a key role in your acquisition of new patients. Thus, in addition to marketing your practice to potential patients directly, you must also market to other medical professionals. And when it comes to any form of marketing, you should track your efforts.
Good EMR solutions take into account the importance of this, and that’s why they offer referral reporting. This feature allows you to attach the name of a particular physician to each patient he or she sends your way. Later, you can create a report identifying your best referral sources as well as those that probably need a little more networking attention.
Some EMRs also allow you to place your clinic’s logo on all of your digital documents, including physician notes. This not only gives you an extra bit of professional polish, but also puts your brand in front of referral sources on a consistent basis. Subtle, I know, but effective, because as any marketing pro will tell you, when it comes to branding, repetition is key. Continue reading
There has been a bit of hubbub in the social media world after a study on professional usage of social media was published by small business community, Mantra last week. Looking at 1,200 of their users, Mantra has concluded that while small businesses are beginning to spend more time using social media, they still don’t see enough value to dedicate exclusive resources to it, with 61% of those surveyed saying they see no return on investment from their social media efforts.
Clearly, if your passion (and career) center around social media marketing and use, studies like this are not things you want circulating the Internet. Social media marketer and blogger, Mark Schaffer, issued a response to Mantra’s report, citing a narrow sample group among its issues. Looking beyond this particular study, the value of social media is called into question quite often. Yes, the effect of social media outreach can be difficult to see, but it is certainly there. Which begs the question, how do you define and measure the value of social media?
Have you ever felt like the order of posts on your Facebook News Feed follow no rhyme nor reason? Perhaps you’ve been perplexed that older posts were surfacing at the top of your feed. Have you questioned how that close friend could possibly be able to post that often? As explained in a very helpful infographic from beta social media publishing tool, PostRocket, the Facebook News Feed actually follows some complex rules.
While the weather may not be cooperating yet, Spring has officially sprung. As we begin to dust off the winter blues and re-energize, it’s time to refocus on promoting PT. Start your Spring cleaning by supporting some of the many initiatives working their way through legislation and the PT community. Continue reading
The Internet has been buzzing this week about Google’s announcement that it will retire Google Reader in July along with a number of other products. Many of the products getting the axe make sense (Google Building Maker, Google Cloud Connect) as under utilized offerings that the company would want to pull investment away from. However, as anyone who spends a lot of time digging through online content knows, and outcry online proves, Google Reader is a valuable tool for a lot of people. Why pull the plug then? In a social media saturated world, Google has declared the RSS dead.
Last night, Dr. Jarod Carter, DPT and Christopher Johnson, PT were live on PT TV answering your questions about running a cash-based Physical Therapy practice. Watch the full episode here and find the materials they referenced below.
- Dr. Jarod Carter, A Complete Guide to Cash-Based Physical Therapy: http://www.drjarodcarter.com/
- Christopher Johnson PT: http://chrisjohnsonpt.com/
- Gary Vaynderchuck, Inc. 500 keynote speech: http://youtu.be/lcqCAqZtedI
- HootSuite social media management dashboard: http://hootsuite.com/
- Texas Physical Therapy Association: http://www.tpta.org/
- To find out more information about Direct Access legislation in your state, please visit the website of your local chapter of the APTA.
Last night I attended a talk on trust between a panel of founders and designers from the startup websites AirBnB, Getaround, Facebook, Lyft and Postmates. Each one of these companies offer a product or service that require a large level of trust from users, like renting your house or car to a stranger online. Needless to say, these companies have spent extensive amounts of time working to gain confidence from their customers, some going as far as working to pass legislation to make their service safer.
Establishing trust from customers is an obstacle in many industries, Physical Therapy included. Attending a therapy session is a fairly intimate act, both physically and mentally for patients. Bedside manner, of course, plays a crucial roll in making a client feel comfortable. However, another important part of the equation is the patient’s trust in a PT’s ability to help heal them.
Today we launched our inaugural PT Blog awards, the first ever award contest for Physical Therapy bloggers! The awards are meant to reward and recognize exceptional bloggers and to promote online content creation in the field of Physical Therapy.
We will begin collecting nominations starting on Tuesday January 23, 2013 until February 1, 2013. On February 1, nominations will be gathered and official ballots released! Users may vote for their favorites until Sunday February 24 when, in the spirit of the Academy Awards, winners will be announced on a live PT TV webcast. Winners will receive their very own iPad mini to help keep them on the cutting edge of blogging and social media technology.